Zach Gold - Photographer

Zach Gold is a photographer for the “Life Hurts” campaign for Dickies this is a range of images. The workwear company has been making tough, durable clothes for workmen. Their latest campaign highlights their heritage, claiming as a slogan “When Life Hurts, Dickies Endures.” The work shows scenes where the worker is at the worst situation. The photos them self are very powerful motion shots in black and white with the Dickies Logo in colour make their brand stand out from the imagery. The grayscale effect adds more definition and detail to the specific scenes of disaster. Here is a few of the photographers work for the campaign.