The title is: Reach beyond use and usability and focus on impact by combining marketing and interaction design to improve academic website development.
Below is a slight summary of the article I have looked at. To create a sucessful website it must be an engaging, user-focused site that gathers needed data and advances organizational goals is not simple. To do so effectively requires a willingness to approach a website development project in a way that capitalizes on both interaction design and marketing principles.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment