The title of the journal is, Opinion piece: Social media: Should marketers engage and how can it be done effectively?
This journal supports the idea that to engage with the customer or browser offers more possibilities and a better experience a quote specifically stood out was ‘Online advertising has been criticized for its creative limitations for years, but changes in the internet landscape have created new opportunities to engage with customers in ways not possible through offline channels. This particularly shows how technology and the internet have enhanced and improved aspects of the advertising world by using interaction to connect with the users.
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