Wednesday, 15 February 2012

Artefact 2 - what I discovered

This question specifically asked the browsers what feature kept them interested. If you compare these results to question 4 it shows that even though the participants where split over page 1 and 2 for which was most interactive still 2 people were interested by media factors from page 4.
These results clarified the theory from artefact 2 whilst supporting the data I had got from Google analytics. Overall from this artefact I have discovered that games and animations seem to keep the viewer more interested than non-interaction features such as text imagery or even video/audio.

The overall results showed me that most participants preferred the interactive web pages in comparison to the non-interactive. The participants were unaware which pages where the interactive and which weren’t to allow a fair test. In addition to the results accumulated by Google analytics I added a set of questions at the end of the test. This gave me more useful data as well as the results I got from artefact 1. This made the theory even more clear after being influenced by the questionnaire it was made even more obvious from the in-depth data that websites use interaction to keep the viewer interested. This artefact was created to give a clear comparison of time spent on a web page if it is interactive in comparison to a non-interactive web page. This gave results that proved the argument. It also allowed me to test a few variations of different interactive features to see which were most appealing. The data showed me that to grab the audience’s attention the webpage must use certain interactive features alongside the content.

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