Artefact 2 Results and analysis

I developed a design that would test the viewer’s engagement with a web application whilst testing the interaction in different forms. I have done this by using Google analytics to test time spent on the website and the time spent on each page. This generated results that gave me clear figures of which page kept the viewer most interested and what interaction worked best. In addition to this a small set of questions were asked at the end to give extra data.


The results
Below is a few of the results from Google analytics followed by a few sentences about what I have found. In addition to this the questions from the end of the experiment are listed below with the results.
The main feature was the custom report that I created. This tested time spent on the website, with average time spent on each page. It used metric features against dynamic features such as daily basis.
Here is three examples from the Artefact.
1. Page 1 (10:00 a.m.) --> Page 2 (10:04) --> Page 3 (10:10) --> Page 4 (10:11) -- >Exit (10:13)
2. Page 1 (9:00 a.m.) --> Page 2 (9:03) --> Page 3 (9:06) --> Page 4 (9:08) -- > Exit (9:12)
3. Page 1 (2:00 p.m.) --> Page 2 (2:05 p.m.) --> Page 3 (2:16 p.m) --> Page 4 (2:19p.m) Exit (2:25p.m.)

The results showed that the most common time spent on the website was around 16 minutes.
Here is the average time spent for each page:
Page 1 (mouse interactions/ hover effects): 2-5 mins
Page 2 (Animations and games): 6 – 12 mins
Page 3 (text based): 1-4 mins
Page 4 (video and audio): 2-6mins

The results showed that interaction does keep the viewer more interested and work to create a more engaging experience. This is shown with the lack of time spent on the non-interactive pages. The page that got most time spent on was the page that used the highest amount of interaction in flash based games and animations that required a physical input. This was the main focus of this particular artefact and with the results from artefact one they both point to the outcome that websites interest the viewer more with physically interactive features such as games/ animation and mouse effects.
The other results that I got from Google anaylitics gave me background information that was useful but not particularly necessary for this investigation, such as location, new vs old user etc.
The questions that followed the experiment are listed below with the results.
1. After using all for pages which one did you prefer?
The majority replied that they preferred using page 2 with the next most popular being page 1 (mouse effects/ physical interaction). Page 1 and 2 where the two interactive pages out of the four which showed how interaction can enhance the browsers experience.
2. What feature out of the website do you believe was most interactive?
Animation/games – 8 people
Mouse over effects and interactions -6 people
Text - 0
Video and audio -2people
Other -0
The results showed that the participants believed the features on page 1 and page 2 where most interactive. This shows that the viewer’s understood what interaction can take the form of in websites.

3. Out of all four pages which one kept you most interested?
This had a very similar outcome to question 1 with the majority answering page 1 and page 2. This clarified that interaction can keep the browser more interested even more than media or text.

4. Which page do you believe was most interactive?
Page 1- 7 people
Page 2- 9 people
Page 3- 0
Page 4- 0
This data showed me that the browsers found the games and animation the most interactive and engaging.


5. What particular feature in the website kept you most interested?
Animation/games – 8 people
Graphics and imagery – 0
Mouse over effects and interactions – 6 people
Video and audio – 2 people
Other – 0