Artefact 2 - Evaluation

The website was produced to gain a stronger development on the research undergone in artefact one. Allowing me to gain an insight into what works better in websites to interact with the browser and keep them interested.

After gathering positive data towards interaction in this website I realised that web applications must consist of a working balance between interactive features and content to keep the viewer engaged and interested. I took the theory further with artefact two by gaining some in-depth data using Google analytics and a survey to give the best possible results. I chose to categorise the different forms of interaction this gave me a greater understanding of each specific method. It allowed me to see what worked best in keeping the viewer interested.
This artefact showed me that browsers are more interested by interactive website but in particular more interested by physical interactions such as games or animation. Question two in the survey supported this with the majority agreeing with that animation and games are the most interactive feature. Question 5 specifically asked the browsers what feature kept them interested. If you compare these results to question 4 it shows that even though the participants where split over page 1 and 2 for which was most interactive still 2 people were interested by media factors from page 4. This still showed that the two most interactive features that kept the viewer engaged was mouse interactions and games/animation.

Overall this artefact has taken my research to the next level in understanding the different techniques and how they can affect the time spent on a web page. It also showed me how website environments can be improved with the use of interaction creating a more user friendly experience. In the next artefact I aim to take the research further by a focus group/ interview to get some quotes from users and see the reactions for myself.