Artefact 4 - Evaluation

This artefact was designed to test a range of viewer’s opinions and views in a set group. This would not only allow me to see their reaction individual but as group seeing how other people’s opinions can affect or change their own initial feelings towards a website. The experiment was also created to see which method of interaction is the most powerful in engaging the audience and keeping them interested. In addition to this I also asked the questions individual to give me a group transcript with additional data from each individual candidate. This gave me statements and both accurate data in a debate as well as an individual questionnaire format.
The results showed me that the best methodology to keep the viewer engaged was the mouse hover/ click affects. This created the most positive results for the interaction. The response from the candidates showed me that they were most engaged by the mouse over interactions and kept more interested by these features. This was supported by the results I gained in the individual questionnaires. Participant 1: ‘I preferred the first website the Guinness one as it had lots of unusual features that kept me interested.’ This showed me how all the key elements complemented the design to create an environment that kept the browser interested. The other key fact I discovered from this research was that the content was best displayed to the viewer through the mouse interactions rather than the game features. The game interactions where described in the experiment as distracting and stopped the content from being taken in whereas the mouse effects kept a balance of interaction with content.

In this artefact I discovered that the best form of interaction to engage the viewer with responsive content was mouse interactions. The focus group and individual questionnaires supported this with results that stated how the mouse interactions kept them interested and displayed the content without distracting them. This artefact clarified how mouse interaction can improve the experience for the audience and how it is the best technique in deploying interact features to interest the browser.