Questionnaire Evaluation (Artefact 1)

I chose to do a questionnaire for the first artefact as it would give me an insight into the audience’s opinions and their thoughts on the topic. It would also work as a great foundation for the next few artefacts.

After doing a range of background research I translated my report question into a series of questions that would reflect the study and gain results that would support my argument. In addition it helped me gather accurate results. The results showed that a hundred percent of people where under the impression that websites are interactive. This supported the argument that websites use specific design techniques and interaction to engage viewers and keep them interested. The data also showed that people believe that mobile internet is more interactive than desktop applications. Is this because people use touch screen phones which creates a new and exciting environment for mobile users.

The likert scale questions consisted of statements that where answered with a scale of 1-5. This created positive results but additionally let the candidates strongly agree/ disagree with the statement. This produced accurate responses to each statement whilst giving clear results that could be compared and analysed. In addition to this I used charts and tables to display the data and help clarify specific points and arguments that supported the theory that websites do interact and engage the audience. Specific answers such as ‘The animated website because the pictures keep my attention and engage with me, whereas the writing image was confusing and unclear. ’ This insinuated that browsers believe websites with interaction interest them more than plain text that can be daunting.

Overall the results showed me that no matter what the age or gender the candidates believe that web applications are interactive, using audio and video to engage them. It was clear from the questionnaire that imagery and audio/video are the two most popular forms of interaction used. The experiment showed that these two groups can influence people to stay on a web page or used incorrectly go elsewhere.

This clarified the secondary research I had done and also supported the argument that websites interact with the audience using responsive content to engage the browser and interest them.