www.jayjays.com.au
www.danceoff.jayjays.com.au
The key purpose of the jayjays website is to advertise and sell clothing, and for first time users of the site this is clear with the establishing reel of slides to introduce the browsers.The site uses flash with videos, audio and imagery to keep the user interested. Including scroll down bars drop boxes and link buttons on the horizontal borders.The layout is a widescreen video on a loop, with a random order of playback. It consists of a variety of professional dancers showing off in full outfits from the clothing range that is being sold. A feature that appealed to me was how you can click your mouse to freeze the video on a still, with a selection of boxes labeling each item instantly after been paused. Clicked a second time the boxes and icons vanish and the video continues.Another outstanding aspect to this website which makes it unique is an optional 3D effect. The site is fully functional whilst giving the participant full freedom over almost everything. Choice over the characters that you watch dance by using the keyboard each letter a different dancer. Audio options and the video controls. The originality of the site gets the buyers involved in their buying instead of it being plain this works really well. The strengths of this layout is the feeling of control it gives to the audience. Personally i believed it not only has achieved a high standard for flash sites but a new market sector for online shopping. For this reason i found this site to catch my eye more than any other whilst being fit for purpose and securely getting the information across in a fun way.
This slide shows the pause feature and how it lists the products on sale.
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